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Accor ding t o Amer ican Mar ket ing Associat ion "adver t ising is any paid f or m of non-per sonal pr esent at ion and pr omot ion of ideas, goods and ser vices by an ident if ied sponsor ".
XYZ Insurance Agency BUSINESS PLAN SITUATION ANALYSIS EXTERNAL The environment we are in today is marked by consumer sophistication, rapid technological change, deregulation by governmental authorities, a consolidation of suppliers & competitors BUSINESS PLAN GOALS. The Executive Search & Rescue Placement Firm's marketing strategy will be based on advertising and networking.
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BUSINESS PLAN 1 VISION STATEMENT Online Advertising/Website Direct Mail Signs, Flyers, Brochures, Presentation Materials Promotional (Gifts, Event Tickets, Sponsorships, etc.) Marketing Consulting Other Marketing Other Marketing Misc.
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